I’m Andrew Roche. According to my LinkedIn, I’m a digital marketer pursuing an MBA in Marketing and Finance. This is 100% true. However, it is a rather limited epithet in terms of who I am. Now, you’re probably asking yourself: why? Well, it is simple in all honesty.

The label of Digital Marketer is just one of many labels, adjectives that illustrate who I am, both professionally & personally. A bunch of words on a piece of paper (on your screen most likely) can only do so much. However, you’re more than welcome to review my resume. This simple write-up will give you an idea for the experiences I’ve encountered and engaged with so far. Thank you again for dropping by my page!

Andrew Roche Digital Marketer

Andrew Roche: Digital Marketer

My true passion revolves around digital marketing and connecting businesses with their target audiences. The process of creating unique voices and personalities for individuals & brands alike. Individuals and brands of all shapes and sizes require a distinct voice. This voice needs to be appealing, friendly, and informative to set them apart from the rest of the white noise and distracting fray. The ultimate purpose of these voices is to bridge the gap between the brand and its audience.

It is necessary to use elements from both my hard and soft skill sets if I am to have any success in creating these unique voices. The hard skills are relatively universal:

  • Analyzing and interpreting analytics,
  • Tailoring content so it is SEO friendly, and
  • A working understanding of design and coding.

The soft skills are much more fluid and far more difficult to measure. A few of the more essential soft skills include the 4-C’s (critical thinking, communication, collaboration, and creativity), persuasive writing, and an overall sense of curiosity for the ever-changing world in which we live.


Andrew Roche: Student-Athlete

I’ve always had a competitive edge for as long as I can remember. Growing up I tested my hand at a lot of sports – lacrosse, hockey, football, and golf just to name a few. My field of focus narrowed down to lacrosse and football in high school. Eventually, I followed my heart and pursued lacrosse as an undergraduate at Albion.

During my time at Albion College, I was one of the founding fourteen players on the men’s varsity lacrosse team. This was a great experience since we faced a lot of adversity as a first-year varsity program. This may not seem like an experience worth mentioning, but there are several traits and skills typical of student-athletes that are valuable in many work environments. Some of these skills include our unwavering resilience, our ability to focus on a goal and achieve it, our habit of putting the success of the team before our own, and one of my personal favorites—we’re scrappy.


Andrew Roche: Michigan Lacrosse Community

Lacrosse Coach

In addition to my years on the field, I’ve enjoyed a handful of seasons on the sideline as a coach. During this second phase of my lacrosse career, I had the pleasure of working with two high school programs—the varsity program at Harper Creek HS (Harper Creek, MI) in their inaugural season in 2013 and the JV program at Detroit Country Day (Beverly Hills, MI) during their ’14 and ’15 campaigns. While the rush that comes with playing the game is second to none, the time I spent helping current players develop their skills and understanding of the game was rewarding in its own way.

Lacrosse Official

My most recent involvement within the Michigan lacrosse community has been as a member of the ‘third team’ – aka an official. This has been both an extremely rewarding and eye-opening experience thus far. While my primary job as an official is to ensure a safe environment for all players, I am also able to guide player development at the same time when the situation presents itself. While officiating may not be the most glorious of roles these days – especially with some of the sideline officials (aka parents) – we’re always looking for more to join the third team on the field. If you’re interested, please consider joining!