Link building is arguably one of the essential elements of a sound SEO strategy. At the same time, it is also one of the most misunderstood and challenging aspects of the search marketing equation. It’s common knowledge that landing high-quality links via white hat link building a great way to rank on Google. However, Google…

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Let’s be honest – digital marketing is a total beast! I mean, there are just so many different types of digital marketing out there! Furthermore, digital marketing typically creates a lot of adversity for marketers and requires a lot of skills. Most marketers have a lot of questions about digital marketing when they first get…

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This guide will provide you with everything you need to know about link building for SEO. It will also provide you with tips on how to build authority backlinks to your website. Ready? Let’s go! Link building for SEO fundamentals What is link building? Link building is the art of crafting one-way hyperlinks (aka “backlinks”)…

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Benefits of Long Tail Keywords

Long-tail keywords provide several benefits. One such benefit is that incorporating long-tail keywords is a surefire method to improve your SEO strategy. Long-tail keywords are keywords – or keyphrases – that are more pointed than short-tail keywords. Furthermore, they’re typically longer than more commonly used keywords. While long-tail keywords often garner less traffic, they almost…

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Improve Website Rankings

Search engine optimization (SEO) is not a trend, and it will not phase out over time. SEO is also a great way to improve your website’s ranking on Google if that isn’t enough for you. SEO is something your website must focus on now and in the future. You can easily keep tabs on your…

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