Social Media Archives • Andrew Roche

Most Instagram users think that the key to capturing your followers’ attention are the images you post. I mean, yea – photoshop perfect images with eye-popping colors are great. However, your Instagram caption is what convinces your audience to stop and leave a comment. Yes, you read that right, engaging Instagram captions are the true…

LinkedIn is the platform of choice for professionals to network with other professionals. However, far too many LinkedIn users fail to make the most of the features that the platform has to offer. One such underutilized feature is the publishing element of the platform. You can honestly build a mini-blog consisting of well-written and effective…

If used the right way, social media can be a great tool for your organization. Here are a handful of social media marketing rules that can help if you’re considering entering into this field. Social media marketing is something that just about every company is aware of today. Many businesses utilize the power of social…

Developing content and strictly monitoring your brand are two essential practices. However, doing so doesn’t always leave you free of potential drama. Let’s face it – accidents happen! Here are 10 ways to restore your social media reputation when things hit the fan. Pause & Plan Before Responding Knee jerk reactions are rarely the best…

Twitter is a powerful social networking tool and search engine in which you can typically find the latest information about virtually any topic. This also rings true for updates pertaining to the companies and businesses you might follow. Businesses are able to market on Twitter to engage users and followers, increase brand awareness, boost conversions,…

There are a ton of strategies out there when it comes to marketing your brand via social media. Most of these strategies encourage generating effective content, building a social media marketing calendar, and developing creative campaigns to keep your audience engaged. However, there tends to be a massive gap between first encounters and developing brand…