Get to Know

Andrew Roche

Andrew Roche

Digital Marketer

Andrew Roche is an effective, efficient, and innovative professional. He is currently a Digital Consultant at Shift Digital where he supports a handful of Toyota dealerships and serves as their one-stop-shop for everything digital. Outside his standard 9-to-5, Andrew leads the digital marketing efforts for Buz Coffee, a Midwest-based coffee startup that includes three divisions: Buz Beans, Buz Moment, and Buz Cart. Andrew will also guide the marketing efforts for Buz Expressions once the tradeshow scene picks up again.

In addition to his role with Shift Digital and his efforts with Buz Coffee, Andrew is also pursuing an MBA in marketing and finance through the Mike Ilitch School of Business at Wayne State University. He plans to complete his studies in 2022. Upon finishing his MBA, Andrew Roche will likely be on the hunt for a digital marketing position. He hopes that said role will allow him to apply his pre-existing experience and classroom knowledge on a daily basis.

Marketing, specifically that of the digital variety, has been one of Andrew Roche's passions since early 2015. As a marketer, Andrew strives to help businesses establish their identity and works tirelessly to connect them with their ideal customer base. He firmly believes in the power of the written word, especially when it is both effective and efficient. With that in mind, Andrew Roche looks to employ the power of content marketing whenever possible due to its versatility and the authority it commands.

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Creating a buz...

I would be remiss of me to not make a shameless plug for my primary side project - Buz Beans. Buz Beans is the first of three branches that make up the rapidly expanding Buz Coffee organization. As with most startups, Buz Beans developed from a simple conversation between two friends, and the rest, well, as they say, is history.

Buz Coffee Buz Beans

Soon after Buz Beans took shape, Andrew Roche and his business partner purchased a food truck. They quickly outfitted it with all the necessary coffee and espresso equipment and slapped a logo on the side...this was the birth of Buz Moment. The residents of the greater Osseo, Minnesota area can now grab a cup of stellar joe on the fly at a more than reasonable price!

Finally, we have the third branch of Buz Coffee - Buz Cart. This is a true extension of Buz Moment, such that Buz Coffee now has the ability to serve their top-tier coffee indoors at well below average prices - we're talking less than $2.00 for a cup of phenomenal coffee!

Hope you don't mind a shameless plug, but make sure to check out Buz Beans if you're looking for some superb coffee. You can even save 10% on all purchases when you use promo code AR9 at checkout!

Recent Blog Posts

More About Andrew Roche

Andrew Roche: Student-Athlete

Andrew Roche has always exhibited a competitive edge for as long as he can remember. Growing up he tested his hand at a number of sports - lacrosse, hockey, football, and golf just to name a few. He narrowed his field of focus down to lacrosse and football in high school while at Cranbrook Kingswood. He then followed his heart and pursued lacrosse as an undergraduate at Albion College.

During his time at Albion College, Andrew Roche was one of the founding fourteen players on the men’s varsity lacrosse team. This was a great experience since the team faced a lot of adversity as a first-year Division III program. This may not seem like an experience worth mentioning, but there are several traits and skills typical of student-athletes that are valuable in the professional world. Some of these skills include their unwavering resilience, their ability to focus on a goal and achieve it, their habit of putting the success of the team before our own, and one of Andrew's personal favorites—they’re scrappy.

Andrew Roche Mike Pressler Quote

Andrew Roche and the Michigan Lacrosse Community

Lacrosse Coach

In addition to his years on the field, Andrew Roche enjoyed a handful of seasons on the sideline as a coach. During this second phase of his lacrosse career, Andrew Roche had the pleasure of working with two high school programs—the varsity program at Harper Creek HS (Harper Creek, MI) in their inaugural season in 2013 and the JV program at Detroit Country Day (Beverly Hills, MI) during their ’14 and ’15 campaigns. While the rush that comes with playing the game is second to none, the time he spent helping current players develop their skills and understanding of the game was rewarding in its own way.

Andrew Roche Detroit Country Day Lacrosse 2014 State Championship Versus Cranbrook

Lacrosse Official

Andrew Roche's most recent involvement within the Michigan lacrosse community has been as a member of the ‘third team’ – aka an official. This has been both an extremely rewarding and eye-opening experience. His primary job as an official is to ensure a safe environment for all players. However, he is also able to guide player development at the same time when the situation presents itself.

Arnold Palmer Effort